"You don't take a photograph, you make it." ~Ansel Adams
Welcome! This is the home of services for creating immersive images and presentations. These productions are designed to be embedded in websites, and can be viewed on all desktop, mobile and VR devices. Immersion makes all the difference.
How You Can Benefit From This Service
If you agree that showing your audience as much as possible about your art, products, or location is critical to your success, then this service will expand dramatically on what you can show and how your audience will interact with and engage in your presentation.
Traditionally, people have used photographs as visuals to good effect, but the size of the frame usually limits the view. Video has also been powerful for showing dynamic scenes of things that move, but they run without visual directional control.
Panoramas, panoramic tours, 3D objects from photographs and virtual galleries form a set of related technologies that are a third option, which expands the visual experience to 360º, while also giving the client control over what they see and how long.
Here is one way this service can work to your benefit: Let’s say you have art or products you want to show people in the most favorable setting. Suppose you already have an environment available for display, perhaps a gallery or a retail outlet. Rather than taking a few two-dimensional photographs, panoramas can be initiated in a few as six photographs each... when these specially composed photographs are stitched together into a specially formatted panoramic image, the person viewing the panorama can then turn the view around to look at any angle! (All of this viewing potential is available on any mobile device, as well as traditional computers - no plug-ins required.)
The next step could be to produce a variety of panoramas, which can then be linked together like webpages to produce a tour. Unlike a video, the client is able to choose which panoramas to follow and how long to linger, while still having the experience of moving dynamically through a space.
If your art or product is best seen from any angle at museum quality, a 3D mesh object with texture can be produced from a series of photographs. This object can then be displayed by itself on a webpage, or be visually included in an existing image, or a virtual gallery. An economical alternative is to photograph your object on a turntable for a 360º rotating photographic presentation.
Virtual galleries are three-dimensional spaces designed to simulate ideal environments for presentation. This service ‘rents’ these spaces for a fraction of the cost of a real-world space, but your art or products can be added to these spaces and presented realistically. Once your art or product is in a virtual gallery, everything you can do in the real world can be done in the virtual gallery: photography, video, panoramas, panoramic tours.
If your clients could ‘wander’ through a virtual gallery of your art or products, would that support increased interest, outreach, marketing, or sales? If the answer is “Yes!”, then this service can work to your benefit.
What This Service Does
There is an integrated variety of core activities conducted by this service.
One of these activities is to come out to your location and take a series of specially composed photographs that can then be stitched together into a 360º panorama viewable on any device. A group of panoramas can be further arranged into an interactive tour with added information for presentation on the Web. This is done using software that imports all of the selected panoramas, and then embeds additional content, such as photographs, video and audio. The tour is composed of files that are created to work together as a set and present a dynamic tour in which the person viewing it can point-and-click/touch their way around. These files are stored on your Web hosting service, along with your regular website. Individual panoramic images can also be uploaded on select social media platforms, such as Facebook.
Another activity is to take multiple photographs of an artifact or product, and then process these photographs into a 3D mesh model with texture. From 100 to 150 photographs (on average) are taken of each object for this process. The model is created in software designed for such purposes, and the output is an extremely accurate three-dimensional model with texture. This model can be viewed directly in a website, or put into a virtual gallery for rendering into a virtual tour.
A simpler variation of the process above is to take photographs of an object on a turntable, or alternatively take photos from around an object in an arc or circle, all on the same plane, or in some circustances from two or three 'rows' above the lowest line of sight. These photographs are then assembled into a clip that allows the person viewing it to slide left and right, using a mouse or finger, to 'rotate' the object. Since this is photographic in nature and a 3D model is not necessary, and therefore not built, the process is more economical than full model creation.
A further activity of this service is the creation of three-dimensional galleries in the computer, into which can be placed images of artwork or 3D mesh models of artifacts or products. These galleries are built in advance and 'rented' for each project. Some customization is available, such as lighting, as well as the wall, floor and ceiling materials. The end result is a photorealistic presentation of the content for online viewing. Furthermore, panoramas can be made inside virtual galleries, either for individual presentation, or to become part of a larger, multi-panorama online tour.
The photography of artifacts, products and collections is part and parcel to the services offered above, and are available directly here. These images may become part of the content for other productions, such as panoramic tours or virtual galleries, or the photographs may become part of an archive for entities such as artists and private collectors. Very high resolution, color corrected images are produced and delivered, and can be tailord to your digital-asset-managed (DAM) requirements (for example, using your naming scheme).
Goals of This Service
Compelling outreach, marketing and documentation for your artwork or products are the goals of this service.
Service Provider Background
As a graduate of Brooks Institute, Lawrence brings their long tradition of meticulous quality to his clients. Prior to technical photography studies at Brooks, his passion was a graphic design consultancy that incorporated an emphasis on visual marketing. Even earlier work included wedding and commercial photography, computer game design and art direction.
Master of Science, Scientific and Technological Imaging
Master of Arts, Education (New Media Design & Production)
Bachelor of Arts, Art
References are available upon request. See the Services Page
for a list of recent clients. See the Slideshows Page
for a portfolio of projects.