Question & Answer Information
"Curiosity has its own reason for
existing." ~Albert Einstein
Find out about the depth and quality of services here, scrolling
down the page to find answers to common questions. For information
on pricing, see the Pricing Page
the Contact Page
for questions not
What is the value proposition of your
The services presented here were conceived
around the proposition of offering next in line experiences to
being there in person. A panoramic tour puts the viewer in the
middle of an environment, not off to the side looking in. 3D
models and rotations of artwork are very close to having the
objects in your hands, and offer even more views of artifacts
than one can usually have in person. 3D rotations of products
make them seem tangible before a purchase.
Virtual galleries allow artists to present their work long
before a 'real' gallery experience is available. Sharing
high-quality images of an artwork or product provides a
worldwide means of outreach. Immersive presentations translate
into a deeper connection with the audience. From art museums to
online retailers, immersion has been used to enhance the user
The ability to 'show more' is a distinct advantage of digital
media. This has translated into unprecedented connections
between those providing and those seeking. The costs of this
outreach are relatively low. Changes, updates and improvements
are fairly easy to implement.
Value is in the eye of the beholder, so give people more to see.
Immerse your audience ...show more... and the value will be
their heightened response.
What are your qualifications and
credentials for doing this work?
Lawrence holds an M.S. in scientific and
technological imaging from Brooks Institute, an M.A. in
education, and a B.A. in art. He has also completed specialized
studies in 3D modeling and digital environment development at
the Gnomon School of Visual Effects.
Lawrence's work in photography spans from the time of film-only
photography to our age of digital. He started professional
photography work as a commercial photographer and senior
darkroom technician for Teledyne Systems Company, and then as a
wedding photographer. After programming early computer games,
and working as the art director on the first video game by
MTV/Viacom, he organized and ran a graphic design consultancy
for over 10 years. His work has included product photography,
website design and programming, magazine ad development, brand
collateral, and training.
Why is your work better than
non-professional work shot with a consumer camera or smartphone?
Smartphones have come a long way in the
quality of their imaging. There are, however, a number of
important shortcomings to using smartphones and other consumer
grade imaging devices, noted as follows...
Dynamic range is the level of light in a
scene from the lowest level to the highest level. In the work of
this service, captures have at least 11 f-stops of dynamic
range. This means that such images are very accurate in
preserved details in the range between light and dark. iPhones
have less than 8 f-stops of dynamic range.