Question & Answer Information
"Curiosity has its own reason for existing." ~Albert Einstein
Find out about the depth and quality of services here, scrolling down the page to find answers to common questions. For information on pricing, see the Pricing Page
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for questions not answered here.
What is the value proposition of your work? The services presented here were conceived around the proposition of offering next in line experiences to being there in person. A panoramic tour puts the viewer in the middle of an environment, not off to the side looking in. 3D models and rotations of artwork are very close to having the objects in your hands, and offer even more views of artifacts than one can usually have in person. 3D rotations of products make them seem tangible before a purchase.
Virtual galleries allow artists to present their work long before a 'real' gallery experience is available. Sharing high-quality images of an artwork or product provides a worldwide means of outreach. Immersive presentations translate into a deeper connection with the audience. From art museums to online retailers, immersion has been used to enhance the user experience.
The ability to 'show more' is a distinct advantage of digital media. This has translated into unprecedented connections between those providing and those seeking. The costs of this outreach are relatively low. Changes, updates and improvements are fairly easy to implement.
Value is in the eye of the beholder, so give people more to see. Immerse your audience ...show more... and the value will be their heightened response.
What are your qualifications and credentials for doing this work? Lawrence holds an M.S. in scientific and technological imaging from Brooks Institute, an M.A. in education, and a B.A. in art. He has also completed specialized studies in 3D modeling and digital environment development at the Gnomon School of Visual Effects.
Lawrence's work in photography spans from the time of film-only photography to our age of digital. He started professional photography work as a commercial photographer and senior darkroom technician for Teledyne Systems Company, and then as a wedding photographer. After programming early computer games, and working as the art director on the first video game by MTV/Viacom, he organized and ran a graphic design consultancy for over 10 years. His work has included product photography, website design and programming, magazine ad development, brand collateral, and training.
Why is your work better than non-professional work shot with a consumer camera or smartphone? Smartphones have come a long way in the quality of their imaging, and some artists, museums and businesses use imaging from smartphones in their workflow. There are, however, a number of important shortcomings to using smartphones or other consumer grade imaging devices, noted as follows... Dynamic Range:
Dynamic range is the level of light in a scene from the lowest level to the highest level. Our eyes see with an instantaneous dynamic range of 10-14 f-stops. (Note that because our eye can quickly adjust to changes in lighting, we experience the ability to perceive an apparent dynamic range up to 24 f-stops.) This capability allows us to simultaneously see a lot of detail in light and dark areas of a scene. Compact cameras have a dynamic range of only 5-7 f-stops and most smartphones are of similar quality. Dynamic range is strongly influenced by the size of the sensor, all things being equal. This is why professional photographers prefer larger sensors over smaller sensors in their cameras, up to the point where camera size and cost become factors as well. In the work of this service, captures have 12-14 f-stops of dynamic range. This means that such images are much more accurate in preserved details in the range between light and dark. While it is true that by using the techniques of HDR/HDRI (High Dynamic Range/High Dynamic Range Imaging) to simulate a wider dynamic range, which makes it possible to use a smaller sensor and achieve a higher dynamic range in the final output, most non-professionals do not have the time or skill set or tools to work in this way. The automated HDR in some smartphones and cameras will only achieve enhanced results without image to image consistency; for the best HDR processing the use of more powerful computer-based tools is required.