Question & Answer Information
"Curiosity has its own reason for
existing." ~Albert Einstein
Find out about the depth and quality of services here, scrolling
down the page to find answers to common questions. For information
on pricing, see the Pricing Page
the Contact Page
for questions not
What is the value proposition of your
The services presented here were conceived
around the proposition of offering next in line experiences to
being there in person. A panoramic tour puts the viewer in the
middle of an environment, not off to the side looking in. High
resolution distortion-free photography captures the essential
details of a visual story that engages the audience and
motivates a call to action. In many cases, imaging of
architecture and interiors is the only way most of the audience
will ever see it, while high quality art imaging offers even
more viewing potential of artifacts than one can usually have in
The ability to 'show more' is a distinct advantage of digital
media. This has translated into unprecedented connections
between those providing and those seeking. The costs of this
outreach are relatively low. Changes, updates and improvements
are fairly quick and easy to implement.
Value is in the eye of the beholder, so give people more to see.
Immerse your audience ...show more... and the value will be
their heightened response.
Who holds the copyright to the images?
The copyright remains with the photographer.
The client is purchasing a license to use the photographs. This
is the most common professional photography arrangement. In this
scenario, the photographer retains the raw images and provides
processed images in final presentation formats.
are several benefits to the license rights arrangement,
Lower up front costs as the client only pays for what they
actually need. In the absence of specific licensing
arrangements, the photographer would need to charge a much
higher one-time price for any and all rights in perpetuity...
some photographers will work this way, but usually everyone
benefits financially by purchasing those specified rights that
are necessary at the time.
When the client purchases specific rights at at time, the
photographer is highly incentivized to make every available
image the best image possible... all in anticipation of client
licensing purchases not only now but also in the future.
the photographer is providing final images in specified formats,
those images will be post-processed to their highest attainable
quality. The initial raw images shot by the photographer are not
suitable for use as-is, so if the client were to take them to do
with as they please, significant additional work would still be
required to make them ready for presentation purposes.
for hire" is the arrangement that transfers all rights,
including copyright, to the client. Work for hire services are
not offered here.
What are your qualifications and
credentials for doing this work?
Lawrence holds an M.S. in scientific and
technological imaging from Brooks Institute, an M.A. in
education, and a B.A. in art. He has also completed specific
additional coursework in architectural photography through UCLA
Extension, as well as specialized studies in 3D modeling and
digital environment development at the Gnomon School of Visual
Lawrence started professional photography work as a commercial
photographer and senior image-processing technician for Teledyne
Systems Company, and then as a wedding photographer. After
programming early computer games, and working as the art
director on the first video game by MTV/Viacom, he organized and
ran a boutique graphic design consultancy for over 10 years,
which included product photography, magazine ad development,
brand collateral, and training. His most recent projects are for
commercial real estate and creative clients.
What precautions do you take regarding
Current CDC guidelines are followed.
Lawrence is fully vaccinated.
What are the technical benefits of your
In the work of this service, initial
captures have a minimum 14 stops of dynamic range, which means
that such images are very accurate in preserved details in the
range between light and dark.
Professional cameras output loss-free raw
images, which gives the imaging expert the entire scene without
baked-in biased adjustments. This allows for the utmost in
processing quality after capture using far more powerful tools
in the computer than those found in devices.
One signature difference between great and
ordinary images is the quality of lighting. A professional
understanding these lighting scenarios means that you receive
optimal imaging for your projects.
Freedom from image distortion, determined in
large part by the quality and accuracy of the lens, is much
higher with professional equipment. A high quality lens
of the correct focal length and designed to meet exacting
standards will accomplish this.
Resolution, or the level of detail relative
to image size, is especially important if large prints or
detailed enlargements are required.
In order to recreate accurate colors, it is
necessary to work in a color-calibrated workflow. This
service uses ColorChecker® color charts and other methods for
accurate and consistent color rendition.
On-time imaging and delivery:
Your time is valuable and your deadlines are
real, so schedules are made to be realistic and then they are
Digital Asset Management:
The intake and organization of digital
images is critical for long-term value. This service is prepared
to work with and provide images in multiple formats for multiple
is a panoramic tour? What is an interactive hotspot?
A panorama for purposes of this discussion
is the visual presentation of a location in a 360º all-around
format. A panoramic tour shows multiple locations, and each
location is itself a separate 360º panorama. A navigation system
using visual icons is presented within the tour for moving from
location to location. Advanced panoramas also include
'hotspots'. These are interactive elements that cause the
display of an image, text, audio or video as part of the viewing
experience. Hotspots can also be used to open websites in a new
browser window or tab.
How does your approach to panoramic tours
compare to other technologies and services?
There are a number of competing technologies
and services for presenting immersive 360º experiences. An
important characteristic of this service is that the panoramic
tours appear beautifully in any modern browser on any device,
without the need for plug-ins or panorama-specific
the services described here, you are receiving an entire
solution, from planning to imaging to final delivery. The visual
quality exceeds consumer oriented DIY devices and the costs are
finite because there are no subscriptions.
are a few specific advantages of this service:
Higher resolution available than consumer devices.
2. One project price. No subscriptions.
3. In addition to 360º imaging, standard imaging is available as
part of the same project, and vice versa.
4. Complete tour content development with hotspots and outside
5. Vigilance over image integrity, especially to prevent
topic you may read or hear about is 'stitching' errors. To
create 360º images, a minimum of two photos, but usually
several, are overlapped and then 'stitched' together to create
one continuous image. The process of aligning multiple
photographs is prone to errors due to varying distances to the
subject matter, unavoidable alignment imperfections, the
inability of the stitching software to determine where all exact
overlap points occur, and even varying light cast over the scene
during photography. A primary feature of this service is
vigilant attention to the elimination of visible stitching
Are payment transactions on this site
The payment page functions via a direct
link to PayPal. PayPal is secure and all payment transactions
take place through PayPal on their HTTPS secure site.