Question & Answer Information

"Curiosity has its own reason for existing." ~Albert Einstein
Image Find out about the depth and quality of services here, scrolling down the page to find answers to common questions. For information on pricing, see the Pricing Page. Use the Contact Page for questions not answered here.

What is the value proposition of your work?

The services presented here were conceived around the proposition of offering next in line experiences to being there in person. A panoramic tour puts the viewer in the middle of an environment, not off to the side looking in. High resolution distortion-free photography captures the essential details of a visual story that engages the audience. Object rotations are very close to having the items in your hands, and offer even more views of artifacts than one can usually have in person.

Marketing with high-quality images of an artwork or product provides a worldwide means of outreach. Immersive presentations translate into a deeper connection with the audience. From art museums to commercial realtors to online retailers, immersion is regularly used to enhance the user experience.

The ability to 'show more' is a distinct advantage of digital media. This has translated into unprecedented connections between those providing and those seeking. The costs of this outreach are relatively low. Changes, updates and improvements are fairly quick and easy to implement.

Value is in the eye of the beholder, so give people more to see. Immerse your audience more... and the value will be their heightened response.
What are your qualifications and credentials for doing this work?

Lawrence holds an M.S. in scientific and technological imaging from Brooks Institute, an M.A. in education, and a B.A. in art. He has also completed specific additional coursework in architectural photography through UCLA Extension, as well as specialized studies in 3D modeling and digital environment development at the Gnomon School of Visual Effects.

Lawrence started professional photography work as a commercial photographer and senior image-processing technician for Teledyne Systems Company, and then as a wedding photographer. After programming early computer games, and working as the art director on the first video game by MTV/Viacom, he organized and ran a boutique graphic design consultancy for over 10 years, which included product photography, magazine ad development, brand collateral, and training. His most recent projects are for commercial real estate and creative clients.

What precautions do you take regarding COVID-19?

As the world knows, COVID-19 is a serious current consideration for any work out in public, and will be so into the foreseeable future. Consequently, all government and health institute guidelines, including mask wearing and social distancing, are consistently practiced and expected during in-person business interactions and client-present photographic imaging sessions. In general, the specialties offered by this service are designed to be performed contact free, from contract negotiation (phone/email) to on-site imaging (mask and working at a distance from people) or studio imaging (working at a distance from people) to image processing and then final digital delivery. This allows all parties to continue 'business as usual' to mutual benefit.
What are the technical benefits of professional photography?

Dynamic Range:

In the work of this service, initial captures have a minimum 14 stops of dynamic range, which means that such images are very accurate in preserved details in the range between light and dark. Consumer devices typically have less than 10 stops of dynamic range and due to considerably smaller sensors have a noticeable level of visual 'noise', especially in low light and shadows. When required, images are captured using HDR (high dynamic range) processes, which extends the dynamic range even more. This would, for instance, provide for proper exposure of a low-light interior while also exhibiting proper exposure of the outside environment visible through windows.
Raw images:

Professional cameras output loss-free raw images, which gives the imaging expert the entire scene without baked-in biased adjustments. This allows for the utmost in processing quality after capture using far more powerful tools in the computer than those found in devices.  


In its essence, a photograph is a recording of light. One signature difference between great and ordinary images is the quality of lighting. There are, naturally, a variety of light sources. For architectural work, the sun and time of day are the greatest influences, while interior 2D work can be captured at any hour, using natural or artificial light as required. Studio work allows complete control over lighting. Understanding these lighting scenarios in detail as Lawrence does means that you receive optimal imaging for your projects. 


Freedom from image distortion, determined in large part by the quality and accuracy of the lens, is much higher with professional equipment. A high quality lens of the correct focal length and designed to meet exacting standards will accomplish this. And with architectural photography, a tilt/shift lens is usually employed to maximize the framing of the building to minimize loss of image during post-processing.

Resolution, or the level of detail relative to image size, is much higher on average with professional cameras due to their more expensive sensors. The final quality of processed work is better if one starts at a high resolution and then reduces the output in size, while starting with low-resolution images and then making enlargements reduces quality because the computer has no choice but to 'make up' the added picture information. This becomes especially important if large prints or detail enlargements are required.

Color accuracy:

In order to recreate accurate colors, it is necessary to work in a color-calibrated workflow.  Accurate color is especially important for skin tones, art and artifact imaging, authentic environment recreation and consistent quality of output to Web or print. This service uses ColorChecker® color charts and other methods for accurate and consistent color rendition.

Digital Asset Management:

The intake and organization of digital images is critical for long-term value. This service is prepared to work with and provide images in multiple formats for multiple purposes. Sophisticated organization is critical and is a cornerstone of these services.
What is a panoramic tour? What is an interactive hotspot?

A panorama for purposes of this discussion is the visual presentation of a location in a 360º all-around format. A panoramic tour shows multiple locations, and each location is itself a separate 360º panorama. A navigation system using visual icons is presented within the tour for moving from location to location. Advanced panoramas also include 'hotspots'. These are interactive elements that cause the display of an image, text, audio or video as part of the viewing experience. Hotspots can also be used to open websites in a new browser window or tab.
How does your approach to panoramic tours compare to other technologies and services?

There are a number of competing technologies and services for presenting immersive 360º experiences. An important characteristic of this service is that the panoramic tours appear beautifully in any modern browser on any device, without the need for plug-ins or panorama-specific subscriptions.
By using the services described here, you are receiving an entire solution, from planning to imaging to final delivery. The visual quality exceeds consumer oriented DIY devices and the costs are finite because there are no subscriptions.
Here are a few specific advantages of this service:
1. Higher resolution available than consumer devices.
2. One project price. No subscriptions.
3. In addition to 360º imaging, standard imaging is available as part of the same project, and vice versa.
4. Complete tour content development.
5. Vigilance over image integrity, especially to prevent stitching errors*.
*One topic you may read or hear about is 'stitching' and 'stitching' errors. To create 360º images, a minimum of two photos, and usually several, are overlapped and then 'stitched' together to create one continuous image. The process of aligning multiple photographs is prone to errors due to varying distances to the subject matter, alignment imperfections of the imaging system, the inability of the stitching software to determine where all exact overlap points occur, and even varying light cast over the entire scene, which is visible in all directions. A primary quality feature of this service is vigilant attention to the elimination of stitching errors. There is no fully automated software solution that can provide the utmost in image quality. When you need the finest visual integrity, you need the eyes and edits of Lawrence, an experienced imaging professional.
Are payment transactions on this site secure?

The payment page functions via a direct link to PayPal. PayPal is secure and all payment transactions take place through PayPal on their HTTPS secure site.