Question & Answer Information
"Curiosity has its own reason for existing." ~Albert Einstein
Find out about the depth and quality of services here, scrolling down the page to find answers to common questions. For information on pricing, see the Pricing Page
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for questions not answered here.
What is the value proposition of your work? The services presented here were conceived around the proposition of offering next in line experiences to being there in person. A panoramic tour puts the viewer in the middle of an environment, not off to the side looking in. High resolution distortion-free photography captures the essential details of a visual story that engages the audience and motivates a call to action. In many cases, imaging of architecture and interiors is the only way most of the audience will ever see it, while high quality art imaging offers even more viewing potential of artifacts than one can usually have in person.
The ability to 'show more' is a distinct advantage of digital media. This has translated into unprecedented connections between those providing and those seeking. The costs of this outreach are relatively low. Changes, updates and improvements are fairly quick and easy to implement.
Value is in the eye of the beholder, so give people more to see. Immerse your audience ...show more... and the value will be their heightened response.
What are your qualifications and credentials for doing this work? Lawrence holds an M.S. in scientific and technological imaging from Brooks Institute, an M.A. in education, and a B.A. in art. He has also completed specific additional coursework in architectural photography through UCLA Extension, as well as specialized studies in 3D modeling and digital environment development at the Gnomon School of Visual Effects.
Lawrence started professional photography work as a commercial photographer and senior image-processing technician for Teledyne Systems Company, and then as a wedding photographer. After programming early computer games, and working as the art director on the first video game by MTV/Viacom, he organized and ran a boutique graphic design consultancy for over 10 years, which included product photography, magazine ad development, brand collateral, and training. His most recent projects are for commercial real estate and creative clients.
What precautions do you take regarding COVID-19? As the world knows, COVID-19 has been a serious consideration for any work out in public, and may be so into the foreseeable future. Consequently, all government and health institute guidelines, including mask wearing and social distancing, when required, are consistently practiced. In general, the specialties offered by this service can mostly be performed contact free, from contract negotiation (phone/email) to on-site imaging (mask wearing and working at a distance from people) to image processing and then final digital delivery. This allows all parties to continue 'business as usual' to mutual benefit.
What are the benefits of professional versus casual photography? Dynamic Range:
In the work of this service, initial captures have a minimum 14 stops of dynamic range, which means that such images are very accurate in preserved details in the range between light and dark.
Professional cameras output loss-free raw images, which gives the imaging expert the entire scene without baked-in biased adjustments. This allows for the utmost in processing quality after capture using far more powerful tools in the computer than those found in devices.
One signature difference between great and ordinary images is the quality of lighting. A professional understanding these lighting scenarios means that you receive optimal imaging for your projects.
Freedom from image distortion, determined in large part by the quality and accuracy of the lens, is much higher with professional equipment. A high quality lens of the correct focal length and designed to meet exacting standards will accomplish this.
Resolution, or the level of detail relative to image size, is especially important if large prints or detailed enlargements are required. Color accuracy:
In order to recreate accurate colors, it is necessary to work in a color-calibrated workflow. This service uses ColorChecker® color charts and other methods for accurate and consistent color rendition. On-time imaging and delivery:
Your time is valuable and your deadlines are real, so schedules are made to be realistic and then they are adhered to. Digital Asset Management:
The intake and organization of digital images is critical for long-term value. This service is prepared to work with and provide images in multiple formats for multiple purposes.
is a panoramic tour? What is an interactive hotspot? A panorama for purposes of this discussion is the visual presentation of a location in a 360º all-around format. A panoramic tour shows multiple locations, and each location is itself a separate 360º panorama. A navigation system using visual icons is presented within the tour for moving from location to location. Advanced panoramas also include 'hotspots'. These are interactive elements that cause the display of an image, text, audio or video as part of the viewing experience. Hotspots can also be used to open websites in a new browser window or tab.
How does your approach to panoramic tours compare to other technologies and services? There are a number of competing technologies and services for presenting immersive 360º experiences. An important characteristic of this service is that the panoramic tours appear beautifully in any modern browser on any device, without the need for plug-ins or panorama-specific subscriptions.
By using the services described here, you are receiving an entire solution, from planning to imaging to final delivery. The visual quality exceeds consumer oriented DIY devices and the costs are finite because there are no subscriptions.
are a few specific advantages of this service:
1. Higher resolution available than consumer devices.
2. One project price. No subscriptions.
3. In addition to 360º imaging, standard imaging is available as part of the same project, and vice versa.
4. Complete tour content development with hotspots and outside assets.
5. Vigilance over image integrity, especially to prevent stitching errors*.
*One topic you may read or hear about is 'stitching' errors. To create 360º images, a minimum of two photos, but usually several, are overlapped and then 'stitched' together to create one continuous image. The process of aligning multiple photographs is prone to errors due to varying distances to the subject matter, unavoidable alignment imperfections, the inability of the stitching software to determine where all exact overlap points occur, and even varying light cast over the scene during photography. A primary feature of this service is vigilant attention to the elimination of visible stitching errors.
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