Question & Answer Information
"Curiosity has its own reason for existing." ~Albert Einstein
Find out about the depth and quality of services here, scrolling down the page to find answers to common questions. For information on pricing, see the Pricing Page
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for questions not answered here.
What is the value proposition of your work? The services presented here were conceived around the proposition of offering next in line experiences to being there in person. A panoramic tour puts the viewer in the middle of an environment, not off to the side looking in. 3D models and rotations of artwork are very close to having the objects in your hands, and offer even more views of artifacts than one can usually have in person. 3D rotations of products make them seem tangible before a purchase.
Virtual galleries allow artists to present their work long before a 'real' gallery experience is available. Sharing high-quality images of an artwork or product provides a worldwide means of outreach. Immersive presentations translate into a deeper connection with the audience. From art museums to online retailers, immersion has been used to enhance the user experience.
The ability to 'show more' is a distinct advantage of digital media. This has translated into unprecedented connections between those providing and those seeking. The costs of this outreach are relatively low. Changes, updates and improvements are fairly easy to implement.
Value is in the eye of the beholder, so give people more to see. Immerse your audience ...show more... and the value will be their heightened response.
What are your qualifications and credentials for doing this work? Lawrence holds an M.S. in scientific and technological imaging from Brooks Institute, an M.A. in education, and a B.A. in art. He has also completed specialized studies in 3D modeling and digital environment development at the Gnomon School of Visual Effects.
Lawrence's work in photography spans from the time of film-only photography to our age of digital. He started professional photography work as a commercial photographer and senior darkroom technician for Teledyne Systems Company, and then as a wedding photographer. After programming early computer games, and working as the art director on the first video game by MTV/Viacom, he organized and ran a graphic design consultancy for over 10 years. His work has included product photography, website design and programming, magazine ad development, brand collateral, and training.
Why is your work better than non-professional work shot with a consumer camera or smartphone? Smartphones have come a long way in the quality of their imaging. There are, however, a number of important shortcomings to using smartphones and other consumer grade imaging devices, noted as follows... Dynamic Range:
Dynamic range is the level of light in a scene from the lowest level to the highest level. In the work of this service, captures have at least 11 f-stops of dynamic range. This means that such images are very accurate in preserved details in the range between light and dark. Smartphones typically have less than 8 f-stops of dynamic range.